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The Value of Investing in Website Development as a Small Business Owner

house Nate H. Aug 8, 2023


In today's digital age, establishing a strong online presence is vital for businesses of all sizes. As a small business owner, you might be wondering if investing in website development is truly worth it. Let me assure you, it absolutely is. In this article, I'll dive into why opting for our top-notch website development at just $150 a month is a smart choice, especially for those in the trades.

The Cost Breakdown

Traditional Advertising vs. a Quality Website

Before we can fully discuss the benefits of having a custom built site, let's take a moment to consider the hurdles you might be facing when it comes to creating awareness and marketing your local business. Traditional advertising methods like flyers, newspaper ads, and local directories can quickly drain your resources without delivering the desired ROI (return on investment). In stark contrast, a skillfully crafted website acts as your digital storefront, accessible round the clock. For a mere $150 a month, you have yourself an ongoing marketing tool that beats out traditional strategies in cost-effectiveness.

Now to discuss how a custom built site pays for itself. You invest just $150 a month, amounting to $1,800 per year. Because our sites are built with SEO best practices, your company will experience greater visibility in search results and the average ROI for this is 116%. So picture attracting a modest two or three new clients monthly through your website. With each service priced at $150, you have the potential to add $5,400 or more to your annual revenue. See how your investment in website development optimally fuels your business growth?

The Benefits of having a Quality Website

Establishing Credibility

A professionally designed website instantly elevates your credibility. When potential clients land on your site and encounter a streamlined layout, captivating imagery, and informative content, their trust in your business skyrockets. This translates into increased inquiries and conversions, through the convenient tools your website provides to you.

Reaching a Bigger Audience

With one of our custom built websites, your reach transcends geographical boundaries. Pair that with the savvy search engine optimization (SEO) we build into your site, and your business will dominate search results for relevant keywords. No more relying solely on word-of-mouth referrals, or trying to hack the ever changing social media algorithms—tap into a constant flow of potential clients actively seeking your services online with ease.

Showcasing Your Expertise

For tradespeople, showcasing your quality craft is of utmost importance. A website allows you to flaunt before-and-after photos, glowing client testimonials, and captivating project descriptions. This visual narrative of your skills and services convinces potential clients that you are the unmatched choice for their needs.


From the cost breakdown to the enhanced credibility, broader audience reach, captivating project showcases, and proactive engagement with prospects, a tailor-made website serves as a golden asset that propels your business to unrivaled success.

So, whether you're a plumber, cleaner, or other skilled professional, remember this: a flawlessly designed website is not an expense; it's a wise investment that breathes life into your brand, boosts clientele, amplifies revenue, and propels your business to unprecedented heights. Act now and unlock the true potential of your small business with our web design expertise.